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Recently I came across a site that I liked it and thought it would be a case study to discuss. The site is HowLifeWorks, which is not my site, but I have built websites like this me, make me big commissions every day.
This style of site goes against what most affiliate marketing training was told to do, that is to find a specific niche and become an expert in that area and get your slice of the larger niche targeting micro niche.
This approach works, and I also have a lot of sites that I make money with this approach, then I'm not saying or is it better, but every style have their advantages.
The style that the Web site of how it works is that they employ, it is very general, with no specific focus on a niche or any product, but rather contained on many niches. The rule allows them to virtually anything you want on the site, discuss how the argument has something to do with your life, then it fits!
You will notice that on that site that have many categories, e.g., business, finance, beauty, relationships, shopping, technology, etc. that they run a lot of CPA offers on these pages.
With the CPA offers could just swap around anytime they like as long as the 
targeted keyword phrase is not a specific product.
A good network that I started with recently is never blue, have loads of great offers and fantastic metrics for their affiliates.
The advantage of a site that caters to any one specific niche is that you get a choice of topics that can write and add content to your site is infinite. This is a great, because if some pages from construction and make your SEO to do not work for you, then all is not lost, as you can only find multiple keywords and add more content and move forward.
If you build niche specific sites, you can run the risk of selecting a dud niche and struggling to be able to fix the site if it doesn't work and forced to start over with a new site. The problem of starting afresh with new sites all the time, is that they can take time to gain trust with Google, whereas adding content to an older website with history in Google does not have this problem.
Just to be clear, although build niche specific sites, while also still work well, I'm sharing some ideas for other approaches in this post.
When building sites employ many different styles, depending on the potential that I can see in a niche, and even with more experience of affiliate marketing, tend to be able to know if a niche will work or not, although not all sites work as I had hoped, but that is just business.
Sharing hopefully this website style helped spark some ideas for all of you!
As regards the
Matt Carter
In this post I will discuss Google Adsense and decent if there is money to be made using.
A lot of people who focus on affiliate marketing, falsely believe that they can make good money with Google Adsense, and for a while back we also have fallen into this trap. However, having a couple of friends who are heavily in another I met recently in reality who is making $ 25,000 a month from Adsense pure, would make you think again.
There are a lot of companies advertising on the Google content network, in 2011, so far, 28% of revenue came from Google Adsense.
Not every niche will work well for Adsense, as I found out the hard way in the past. The key is to aim for niches where the cost per click for that 
keyword niche are high. When I say above, I mean at least more than $ 1 per click. Google pays you the 68 percent of clicks, so you get 68 cents to a $ 1 CPC keyword.
Google is a free tool called the traffic estimator that tells you how a keywords is CPC. Here is the link to that tool for you: traffic estimator. By the way, when using this tool, set your daily budget of $ 100, as I find that gives more accurate results.
A niche more competitive is the CPC for keywords are for Adsense. Therefore it is quite logical to monetize with Adsense where there is the money spent by advertisers.
If you try to make money with Adsense niches that don't have companies with decent marketing budget to spend on Adsense, then you can also find very hard to make decent money.
When looking at the keywords, you must calculate the traffic that you'll get if you are in position 1 in Google. For example if a keyword phrase Gets the exact match of 1000 searches a month, then you would get about 40% of the traffic in point 1.
Now, if you didn't have a 10 click through rate on your Adsense ads, you would get 40 clicks per month for that keyword. 40% of 1000 = 400 @ 10% CTR = 40 shots.
If Google tells you the CPC is $ 1, then you will pay 68 cents per click, so x = 40.68 $27,20 for that keyword each month. All you need to do is then rank for more keywords.
With adsense, it is important to see where I placed the ads on your site. Google also provide a variety of ad blocks that you can use, that once again, you should check. On the site of Google Adsense, Google provides a diagram that explains where are located the best ad results. I inserted the image below:
The great thing about Adsense is that you don't have to convert the traffic as such, you need to get those ads clicked and you are making money!
Adsense is not a business model of complicated, and if you know a thing or two about SEO and keyword research, then you can make a good go of it with Adsense. I think that some say that there is no money in Adsense because they don't even know why you are searching, or they did try, but went about it all wrong.
I'm trying to organize a webinar with my friend who is making $ 25,000 a month from Adsense, so he can teach you his tricks, as he knows me better than Adsense. With any luck that might happen soon, stay tuned.
I was asked very recently as one chooses the right keywords for SEO, so decided to write a post about it and also tie in some important aspects of recent Google update Panda also.
The first thing to consider when looking to target what keywords for your site, commercial intent is for that keyword. By this I mean simply are looking for people who type this keyword in Google in a buying mode, or just info.
As you can tell if a keyword has high commercial intent? Well the simplest rule is more specific, the phrase is usually intended more commercial. Even if people type in the product names and model numbers these have high commercial intent, but aren't the only ones. Anything where someone indicates that they have a problem that needs fixing, such as "how to stop sweating", also has a high degree of commercial intent.
The next thing to consider is the search for the keyword. If you are using the keyword tool from Google, aim for about 1000 searches per month on exact match.
Of course you then need to look at the competition for the keyword, this is a whole new topic on its own, so don't go there now, but essentially just make sure you target keywords that you have the SEO equivalent skill level rank in position 1 or 2 in Google for not going after the keywords that are out of your reachbecause only will waste time and end up giving up and be very disappointed.
Remember that most of the ranking in Google's backlinks, then skill level really say you ability to get quality backlinks.
I know that people always takes a detailed plan of exactly what keyword you choose each time and go more in detail in my course quick profit Formula on this, but it's really the best way to learn which keywords can rank for, by the practice. Multiple keywords rank better at what you get by looking at their destination and what to avoid.
So if a keyword that is too hard, all is not lost, you just know for next time to go after something easier. About the same, if you go after something that is easy but has almost no search volume, then all is not lost, it is known only to go after something more competitive next time.
As most of you know, Google has recently done a major update to how they rank pages that I did a post about a few weeks back: update Google farmer/Panda. Just recently head Amit Singhal and Google has made a statement regarding the update, I would like to discuss now.
Mr. Singhal did not say exactly what the changes were, as he has to protect the integrity of Google, however he did list a series of questions for the webmaster to ask regarding the content on their sites.
A question, who said it was:of
"If your site has duplicate, overlapping or redundant articles on the same or similar themes with variations of slightly different keyword?"
This is very interesting, and what you should be careful of here is whether the pages of sites targeted by keywords that are very similar. For example if one of your pages targeted "stop digging" and another targeted "stop digging dog", then it would be in trouble with Google, as they see this as low as the content in these two pages will be pretty much the same things.
If you want to target more than one keyword, you are better to guide them in the page itself, which is easy to do, and something that I do all the time. All you need to do is backlink for different phrases and make sure that your ' page ' SEO includes all target phrases.
It was another question, which stated:
"This article have an excessive amount of ads that distract from or interfere with the main content?"
When I posted before about the update of Google, which I said that too many ads is not a good thing, and I've actually had a couple of people attacking me on the comments, claiming that I didn't know what I was talking about and that I was simply speculating, and that there is no evidence that too many ads can harm your rankings. However, States Mr. Singhal as too many ads and not enough good content is not a good thing, and Google will penalize for something.
Mr. Singhal added a lot more questions, but rather easily you can cover yourself simply by ensuring that the content is of quality. So be sure to not have misspellings, poor grammar, using headers, add images, use video where you can and have a minimum of 600 words, content that is well written and isn't just rehashed info from all other sites ranking for that keyword.
Words are one of the most important things to get right when they are marketing online, and in this post I'll share a free and very simple to implement the technique for finding good keywords.
When I'm designing a new affiliate marketing site, and I decided to do something different when I was trying to find the keywords related to the main I was targeted keywords.
What I did was use a thesuarus online to find keywords. For example, when I was looking at some key words in this niche, I found the word "buy" when I typed "buy" in thesuarus.
Now I know that's not exactly earth shattering stuff there, but the fact is that I wasn't thinking about the word "purchase" and when I checked the search volume for "purchase", XZY XZY is the name of the product, I was pleasantly surprised to see a decent search volume and practically no competition SEO at all.
This is when I realized how cool this free tool can be thesuarus, because it can help you find keywords related to your main keywords that may not have ever thought of or that they Google keyword tool has not provided.
The advantage to find these keywords side, is that often less people have considered them and you can find small openings with less competition, that we all know is a good thing.
Any market where the keywords can be exchanged with other keywords, which are essentially other keywords that have the same meaning, are good ones.
When I see a market that has a wide variety of the keywords that I like, because there are so many combinations when it comes to keywords, and often this can mean that you can find phrases of keywords that have less competition SEO.
Another interesting example of keyword phrases that I discovered with the help of the thesaurus tool, which once again that he would not have thought about that are on the market of 
portable, were:
Laptops rated highest = 480 exact match searches and easy SEO Contest
The Thesaurus provides also opposed, and I've seen "worse" when I was looking for the word "better" and then I looked for "worst laptop" and had some, not much search volume and new easy SEO.
This is all hotfixes for these people, until next time, bye for now!
Matt
Hey all,
Some cleaning tips today, but very important, so please make sure you follow this if you use WordPress for your affiliate marketing sites.
WordPress in my opinion it is brilliant, I build all my sites on WordPress these days, because it makes life easier and create large sites with easier functionaility. However at WordPress can go wrong and the database, which is essentially where all your files are stored on the server can get corrupted.
Although this doesn't happen often, I have experienced before myself, and it is not enough. You can lose everything and have to start your new site, which we all know that is not a pleasant thought.
However there is a free plugin that you can use, I use on my site, which automatically makes a backup of your wordpress database and stores it in full on the server for you.
If you have problems with the database, will be protected as this plugin makes a backup every 24 hours on autopilot. I think this is a no brainer, really, because once set up you can just forget.
Here is the link to download this free wordpress plugin:
== >WP Database Backup<>
Believe me I will be grateful for this little thing if you run into problems with any database of affiliate marketing sites!
First of all I want to thank everyone that completed the survey I sent out. I’ve read every single response and take the feedback very seriously. As a result I’ve formulated the post below, because a large number of you requested a post on how to build backlinks so that Google doesn’t penalize your site and also to discuss a backlink plan.
I do have to stay first up that I can’t give out my whole backlinking plan for free, as that would not be fair to my customers of Rapid Profit Formula. I reward them by providing my complete plan, however I will still give out some great tips now for you all.
I understand that backlinks can be challenging at first, and keeping up with Google can add to the frustration, however it doesn’t need to be too complicated, and I’ll also add in that none of my sites got negatively affected by the Google Panda/Farmer update, but that update was more about content than backlinks.
So how do I start off a backlinking campaign? Well the first thing I do is work out how competitive the keyword phrase is that I’m going to be ranking. A more competitive phrase like “affiliate marketing” requires a very different plan than say “buy unicycles jamaica” would. A lot of people ask me, “how many links should I build?” and the question itself is impossible to answer, without knowing more about WHAT you are targeting.
At the end of the day, the level of competition dictates the numbers of backlinks you’ll need to build everyday on an ongoing basis. So it might be 200 links a day, or it might only be 20 links a day.
The important thing though, is the speed at which you build these links. I know from experience with many sites, that if you build links to fast to a new domain, it tends to bounce around in Google more and in some cases never settles down.
However I need to clarify something before I move on, which is that new sites always bounce around in Google to some degree, it’s just a given and the more you rank websites you more you get use to this and it worries you a lot less. For example, I have one site that sells Amazon products, and for the first 8 weeks, it went from page one to page 10 about 10 times or more, before it finally settled down in position 1 for it’s top keyword. So if/when you experience this, don’t panic, just keep building links and adding content.
So the next question I often get is “how fast is too fast when backlinking?” To answer this it first depends on the age of the domain, because sites with a history in Google and a decent number of links already, can handle a new influx of links to a new page added, much better than a brand new domain, and again this is coming from experience.
If I have a new domain, in fact I’m working on a new site now, and what I’m doing is starting off very slow with the backlinks, at about 15 a week. The second week I’m increasing the links to 25, then, 40, 75, 100, 150, 200 and I’ll be maintaining the daily links at that level for each keyword. What I suggest you do is build at a similar rate, but once you reach a level that is enough for your competition level, hold it at that and just be patient and keep getting links.
Logically the next question is “what links do we build?” and again I’m not going to reveal my backlinking plan for free here, as it has taken me a lot of hard work to develop it and I reward my customers of Rapid Profit Formula with that info. However what I will say is that you need to get a variety of different types of links, the more diverse the better.
Also as far as what links to build first, it really doesn’t matter that much at all, so if you’re stuck then start with article links and commenting in forums or building profile links in 
forums. There are a number of other ways to build links, and all you need to do is add these into your plan sticking to the rate that you decide you need.
One tip is to try and get as many “contextual links” as you can, which are links that are in the middle of an article, surrounded by text. Some article directories allow you to do this. Once you know the URL of this article page, you can then fire loads of backlinks to it on automation, using software products like Scrapebox. This way not all your links are going direct to your target page, but are going via your contextual link page.
This increases the effect of that contextual link, but means you don’t risk sending too many links to fast directly to the target page.
There is no magic formula for what backlink to build when, it’s just about being consistent every day, and diverse with the kind of links you build. I know some people that have a very simple backlinking plan, using only article and directory submissions, but they do very well because they are consistent with the link building.
The reason they do well is because Google keep finding more and more links for their sites, and over time this adds up. They are still getting variety, by getting links from lots of different article site and directories. So once again, consistency is most important.
It’s more important to get these links found by Google, and also for you to know if Google has found your links or not. Another common misconception is that as soon as you create the link Google finds it immediately, which in most cases is not the case. Google cannot be everywhere at once, they do a good job, but their bots don’t sit on every site all day, some sites like Facebook on the other hand they do.
If you want to know if Google has found your link, the best thing to do is search for the page your link is on in Google. For example if you create an article and submit it to ezinearticles.com they’ll give you a URL once they have published it. You can take that are paste it into the Google search and see if Google has a listing of that very article. If they don’t, then your link has not been found by Google and at this stage is not helping your rankings.
Getting stuff found by Google is another topic on its own known as “indexing” and it is something I encourage you to spend some time learning about, as it essentailly means you need to build less new links, because you’re maximizing on the links you’ve already created.
One of the biggest reasons why people struggle with SEO is patient. A lot of people want instant results, and when they don’t get them, they feel discouraged and give up. This is 
not the attitude to have when doing SEO, you need to treat it like a giant game of chess, where you employ your strategy and stick to it.
Also the more keywords you rank the better you become at it. So it doesn’t matter if your first 5 attempts fail, because you would have learned a lot in the process developing your skill level and experience.
One last point before finishing, the people I see do the best online, are people that are good problem solvers. When a challenge comes along, instead of finding someone to blame they find a solution and overcome it. This is the mindset for success. Alternatively a lazy mind is one that demands other people fix their problems for them.
I know this because I used to have a lazy mind, it was something I developed growing up, and something I’ve worked very hard to remove.
When I started to engage in problems and be determined to find solutions to them myself, my career skyrocketed!!! That’s right there is the best tip to internet success I can honestly give you.
Many people don't realize the importance of directory quality and how they can help your Google rankings, however in this post, I'll be discussing the topic and referring also to a particular directory called "thebest of the Web" which I think is pretty decent.
Contributions directory often get a bad name for being an old school way of creating links and something that no longer works, and to a certain extent I understand this topic, but not entirely, which I will explain now.
Not all directoties are the same, some make you pay for, however this presentation ensures that you get a listing in the directory. This is not something that Google likes, as this is the same as buying a backlink, which is clearly against the terms of Google.
However other directory you charge, but do not guarantee that you have accepted, but you must still pay for your chance to be. What you are paying for is a human review of your website from the staff directory, and if they think your site is decent, then you will get accepted. Google likes these type of directory, because large are on content review.
In fact, if Google was able to, ideally would like reviewing the entire contents of the website of the human being, and even if they have their own human reviewers, there is no way they can never keep up with all Web sites on the net, so they look on other content featured human as a good guide for the charts.
A particular directory that I think is worth submitting your sites is the best of the Web. I just submitted this blog to them today, then why am I sharing this with you now. What I like is that they said that they assess all new insertions within 2 business days.
Compares this DMOZ directory, where you don't hear back from them never ever on the progress of your submission and good luck to get in there anyway. I wonder if they even half the sites that get inserted in each case to them!
Best of the Web have a cost and how to do, if you're serious about your site, then the costs as this just needs to be factored into the equation, because Google take note if you have links to quality human reviewed directory or not.
Another good to consider is the Yahoo directory, something I'm heading off to do now with this blog, and I've been meaning to do for a looooooong time now, but just keeps getting pushed to the bottom of my to do list, which is not good for my account.
Often people are worried that this directory will not accept in their affiliate marketing websites and will knock back. However this is not the case, as long as your affiliate site has decent content and is a good resource for someone, then there is no problem with affiliate links in your content.
Short but sweet people today
Matt
In last weeks post I discussed a case study website on a site that was very general in nature, and this week I want to continue with this study. If you missed the post, then you can click here: Affiliate Marketing site Case Study.
When you dissect further this site you will notice that most of its traffic is not free SEO traffic, and in fact a large amount of traffic it is paid by media buy.
This site actually had an ad on a news site, I think that was the CNN from memory and must have been getting an enormous amount of traffic, and what is more, one can only assume that he was working for advertising on a busy site.
So, what I want to talk about today is alternative traffic sources, Media buys.
There are a number of huge ad networks you can use, some are BuySellAds and traffic Junky, theses sites are providing a service for you to identify relevant sites for you to insert your banner on which you pay for impressions/clicks. The key is the target traffic that is most relevant to your niche and track things carefuly.
I'm not a professional in this by any means, but from doing a fair bit of research into this and sites like the one I discussed in last post reverse engineering, I can see the huge potential for this as another source of traffic.
Every time you pay for traffic that is important to test and track so you know if you're working for you and improve things if necessary.
Another important thing to do is check the demographics and other statistics for a site before jumping into a slapping your banner up. To do this can got to Compete and Quantcast, providing valuable information on a site in order to review statistics.
It's really important to focus on conversions when you're doing something with websites, but especially when you are paying for traffic. With that said I would not buy traffic through multimedia channels like this to send to pages that are product reviews, as this is too specific for the traffic of this nature.
What I'm going to do is to send this traffic to a new site I am building right now, where landing pages more keywords that are General in nature, such as "best care insurance" etc ... this way the content will be more relevant to more traffic and convert much better. Can I change the offer which send traffic at any stage aswell.
Short but sweet people today
Matt Carter
Today's Post is a critique of the Web site of affiliate marketing. After reading the feedback from the recent survey that I posted, several people asked me to make a criticism of the website and discuss things that I would do differently. This is what I did in the video below.
Much more on the way!
YouTube has recently released a keyword tool, which you can find here: Youtube Keyword Tool. I played with it this past week, and it seems interesting, although I must say that I haven't worked totally the way to get the most out of it yet.
Essentially works very similar to Google keyword tool, where you search for a specific keyword phrase and you provide the exact phrase and broad match statistics for the phrase. The results are ok, but there's clearly as much data for Youtube videos yet, but I think there will be soon.
It was the first question I asked myself, "How can I use this tool for marketing?"
The obvious answer is to look at search volume keyword and develop a video around something that gets decent search volume. That is all well and good, but from what I know, if it still doesn't tell you how to easily align your video on Youtube.
After reviewing data from keyword Youtube, I decided to look for video over at Youtube, by searching on these sentences, and in particular I was looking for results where the video does not look like they have been optimized for that exact phrase.
At this stage Youtube video ranking seems to be mainly internally, IE. not in Google, "on page" factors, such as title and description, although I presume there is much more than just this.
So at this early stage, I suppose that if you can find keywords in Youtube videos that are not specifically optimized for the phrase, then these may be those could target with you video.
For example, if you find the Youtube keyword tool that the phrase "lose weight fast" has a decent search volume, and then when you search for "lose weight fast" on Youtube and not find any video that deliberately target that exact phrase, then this may be an opening at its destination.
I am not an expert in this, but that is my guess at this stage. I'm interested to know what you think, so please comment below and share some ideas on how to use this tool.
Wil Reynolds has been routinely as the best speaker for years of Affiliate Summit participants, and we're excited for him on Tuesday, August 23, 2011 at Affiliate Summit East 2011 keynote have.
Before recently, Jim Kukral sat down with Wil, to talk about his upcoming keynote. Wil explains why he is so a compelling speaker, and shares some secret previews of what it on stage in August of this year his speaking of will.
Listen to GeekCast.fm wil Reynolds and Jim Kukral.
Wil's bio:
In the last 13 years, Wil Reynolds has devoted himself to do two things: driving traffic to websites by search engines and analysis of the impact that has traffic on the bottom line of the company. Wil's career began as a Web marketing agency in the year 1999, where he led the SEO strategies for companies like Barnes & noble, Disney, Harman Kardon, DeBeer, DoubleClick, Hotjobs and Mercedes-Benz United States. In the last 6 years wil and the team of search engine professionals at Seer helped Interactive clients to maximize their visibility and sales with search engines SEO and SEM. Wil, you can with those who know you more about search would, whether it is in a coffee shop or a large conference, runs it speak only through the veins to catch! His goal to any German-speaking contract is simple: make sure, everybody goes out with at least 1 new piece of information or perspective to an SEO topic.
More information on Affiliate Summit East 2011 at http://www.affiliatesummit.com.
This week on the affiliate thing podcast, guest co-host, the Joe Magennis for Shawn Collins, filled State of New Jersey had visited his old home. Podcasting, Adam spoke about everything from early episodes of the affiliate, inspiring what Joe's Lisa ring groove and Joe Curry to Moneyball.
See left
LinkShare golden link Awards next week
The race of Affiliate Summit East 2011
AffStat Report 2011 now available
Moneyball
CA Governor Jerry Brown veto budget
This week in tech
Joe Magennis interview with Scott Jangro about Shareist
Affiliate thing RSS feed Subscribe or listen on iTunes. You can send to get also an empty E-mail to affiliatething@aweber.com, each podcast delivered by E-mail.
