I was asked very recently as one chooses the right keywords for SEO, so decided to write a post about it and also tie in some important aspects of recent Google update Panda also.
The first thing to consider when looking to target what keywords for your site, commercial intent is for that keyword. By this I mean simply are looking for people who type this keyword in Google in a buying mode, or just info.
As you can tell if a keyword has high commercial intent? Well the simplest rule is more specific, the phrase is usually intended more commercial. Even if people type in the product names and model numbers these have high commercial intent, but aren't the only ones. Anything where someone indicates that they have a problem that needs fixing, such as "how to stop sweating", also has a high degree of commercial intent.
The next thing to consider is the search for the keyword. If you are using the keyword tool from Google, aim for about 1000 searches per month on exact match.
Of course you then need to look at the competition for the keyword, this is a whole new topic on its own, so don't go there now, but essentially just make sure you target keywords that you have the SEO equivalent skill level rank in position 1 or 2 in Google for not going after the keywords that are out of your reachbecause only will waste time and end up giving up and be very disappointed.
Remember that most of the ranking in Google's backlinks, then skill level really say you ability to get quality backlinks.
I know that people always takes a detailed plan of exactly what keyword you choose each time and go more in detail in my course quick profit Formula on this, but it's really the best way to learn which keywords can rank for, by the practice. Multiple keywords rank better at what you get by looking at their destination and what to avoid.
So if a keyword that is too hard, all is not lost, you just know for next time to go after something easier. About the same, if you go after something that is easy but has almost no search volume, then all is not lost, it is known only to go after something more competitive next time.
As most of you know, Google has recently done a major update to how they rank pages that I did a post about a few weeks back: update Google farmer/Panda. Just recently head Amit Singhal and Google has made a statement regarding the update, I would like to discuss now.
Mr. Singhal did not say exactly what the changes were, as he has to protect the integrity of Google, however he did list a series of questions for the webmaster to ask regarding the content on their sites.
A question, who said it was:of
"If your site has duplicate, overlapping or redundant articles on the same or similar themes with variations of slightly different keyword?"
This is very interesting, and what you should be careful of here is whether the pages of sites targeted by keywords that are very similar. For example if one of your pages targeted "stop digging" and another targeted "stop digging dog", then it would be in trouble with Google, as they see this as low as the content in these two pages will be pretty much the same things.
If you want to target more than one keyword, you are better to guide them in the page itself, which is easy to do, and something that I do all the time. All you need to do is backlink for different phrases and make sure that your ' page ' SEO includes all target phrases.
It was another question, which stated:
"This article have an excessive amount of ads that distract from or interfere with the main content?"
When I posted before about the update of Google, which I said that too many ads is not a good thing, and I've actually had a couple of people attacking me on the comments, claiming that I didn't know what I was talking about and that I was simply speculating, and that there is no evidence that too many ads can harm your rankings. However, States Mr. Singhal as too many ads and not enough good content is not a good thing, and Google will penalize for something.
Mr. Singhal added a lot more questions, but rather easily you can cover yourself simply by ensuring that the content is of quality. So be sure to not have misspellings, poor grammar, using headers, add images, use video where you can and have a minimum of 600 words, content that is well written and isn't just rehashed info from all other sites ranking for that keyword.
