In last weeks post I discussed a case study website on a site that was very general in nature, and this week I want to continue with this study. If you missed the post, then you can click here: Affiliate Marketing site Case Study.
When you dissect further this site you will notice that most of its traffic is not free SEO traffic, and in fact a large amount of traffic it is paid by media buy.
This site actually had an ad on a news site, I think that was the CNN from memory and must have been getting an enormous amount of traffic, and what is more, one can only assume that he was working for advertising on a busy site.
So, what I want to talk about today is alternative traffic sources, Media buys.
There are a number of huge ad networks you can use, some are BuySellAds and traffic Junky, theses sites are providing a service for you to identify relevant sites for you to insert your banner on which you pay for impressions/clicks. The key is the target traffic that is most relevant to your niche and track things carefuly.
I'm not a professional in this by any means, but from doing a fair bit of research into this and sites like the one I discussed in last post reverse engineering, I can see the huge potential for this as another source of traffic.
Every time you pay for traffic that is important to test and track so you know if you're working for you and improve things if necessary.
Another important thing to do is check the demographics and other statistics for a site before jumping into a slapping your banner up. To do this can got to Compete and Quantcast, providing valuable information on a site in order to review statistics.
It's really important to focus on conversions when you're doing something with websites, but especially when you are paying for traffic. With that said I would not buy traffic through multimedia channels like this to send to pages that are product reviews, as this is too specific for the traffic of this nature.
What I'm going to do is to send this traffic to a new site I am building right now, where landing pages more keywords that are General in nature, such as "best care insurance" etc ... this way the content will be more relevant to more traffic and convert much better. Can I change the offer which send traffic at any stage aswell.
Short but sweet people today
Matt Carter
