Recently I came across a site that I liked it and thought it would be a case study to discuss. The site is HowLifeWorks, which is not my site, but I have built websites like this me, make me big commissions every day.
This style of site goes against what most affiliate marketing training was told to do, that is to find a specific niche and become an expert in that area and get your slice of the larger niche targeting micro niche.
This approach works, and I also have a lot of sites that I make money with this approach, then I'm not saying or is it better, but every style have their advantages.
The style that the Web site of how it works is that they employ, it is very general, with no specific focus on a niche or any product, but rather contained on many niches. The rule allows them to virtually anything you want on the site, discuss how the argument has something to do with your life, then it fits!
You will notice that on that site that have many categories, e.g., business, finance, beauty, relationships, shopping, technology, etc. that they run a lot of CPA offers on these pages.
With the CPA offers could just swap around anytime they like as long as the 
targeted keyword phrase is not a specific product.
A good network that I started with recently is never blue, have loads of great offers and fantastic metrics for their affiliates.
The advantage of a site that caters to any one specific niche is that you get a choice of topics that can write and add content to your site is infinite. This is a great, because if some pages from construction and make your SEO to do not work for you, then all is not lost, as you can only find multiple keywords and add more content and move forward.
If you build niche specific sites, you can run the risk of selecting a dud niche and struggling to be able to fix the site if it doesn't work and forced to start over with a new site. The problem of starting afresh with new sites all the time, is that they can take time to gain trust with Google, whereas adding content to an older website with history in Google does not have this problem.
Just to be clear, although build niche specific sites, while also still work well, I'm sharing some ideas for other approaches in this post.
When building sites employ many different styles, depending on the potential that I can see in a niche, and even with more experience of affiliate marketing, tend to be able to know if a niche will work or not, although not all sites work as I had hoped, but that is just business.
Sharing hopefully this website style helped spark some ideas for all of you!
As regards the
Matt Carter
